This illustration was made with Darwin & Verne agency for the spring campagne of Paradores, the largest chain of hotels and restautants in Spain. Hundreds of unique spaces all over the Iberian Peninsula, the Canary Islands, Ceuta and Melilla, Paradores offers a high-quality service for visitors who not only seek relaxation and the chance to unwind, but also a journey into the past and the future through national culture, heritage, gastronomy, nature and art. For this campagne were made some graphics, digital video, print, display and materials for social media

Darwin & Verne has developed the strategy and concept for the whole of 2022 to communicate the new spring accommodation campaign, encouraging people to Dream Again. After two years of uncertainty, worries and various crises, we want to give back something that has been lost: the hope of dreaming. This year will be the first year in which we return to travelling and living as before. If you have ever been to a Parador, the experience they provide invites you to dream in every sense of the word.

For the launch of this new concept, Paradores and Darwin & Verne have taken advantage of the time when life is renewed the most: spring. Through the campaign carried out in print, press, display, digital video and social media, Paradores invites us to dream where the magic of spring blooms.

The final illustration:

Promo video: 

One of the of sketches:

Some fragments of the illustration:

Agency: Darwin & Verne
Advertiser: Paradores
Product: Spring 2022 Campaign
Client contacts: Fernando García García, Soledad Abril García, José Miguel Moreno
Creative Director: Carlos Sanz de Andino
General Manager: Ignacio Huidobro
Accounts Director: María Hermida
Accounts Team: Carlos Mazzucchelli y Andrea Gayo
Art Direction and Creativity: Alicia Vilches & Pablo Mendoza
Audiovisual Postproduction Team: José Luis Mancilla
Artist illustrator: Olga Antonenko
Title: “La magia de la primavera” (The magic of spring)
Pieces: Graphics, digital video, print, display and social media